Basic Info

Alex Grande
Contributor Status:
Native AdVert
Initial Contribution Date:

Career Info

Primary Industry:
Personal Career Headline:
Founder, Recognize

My Native AdVert

Career Snapshot:

Alex Grande is the founder of Recognize, an app that helps employers keep track of employees that deserve rewards for a job well done. Voted Best in Office 365, and used by MIT Credit Union, Metrobank, Dealogic and many other Fortune 500 companies utilizing the app to communicate company values while engaging staff. Facebook features the app prominently in their app tab, find it online.

What Else To Know

My Goal of the Day:

As always, my goal of the day is to keep my head up and focus on the core mission of my business.

My Thought of the Day:

The idea that a caterpillar must work hard to get out of a cocoon to enjoy being a butterfly. If it was easy, if you were to remove the cocoon, the caterpillar would die. What this means to me is sometimes we must work hard to be rewarded- it can’t be too easy.

My Action of the Day:

Today we are launching two great features for Recognize. One is to allow an employee to get approval from a manager to give a recognition to a peer, called recognition approval. The other is suggesting rewards an employee can now redeem when they are recognized.

Tell Us More:

What do you love most about Your City? I love the history of hip-hop and civil rights in Oakland. A lot of the music I listened to growing up came out of Oakland: Too Short, Grouch, Del, and many more all came from Oakland. The Black Panthers organized here in Oakland providing much needed services to the community, such as free breakfast. 

Favorite breakfast meal & restaurant?

Huevos Rancheros is my favorite breakfast dish, but my favorite spot to have breakfast is Coffee Bar in San Francisco. You have their breakfast burrito, sit outside, and read or work on your laptop.

What are you doing at:

6:00 AM – Hopefully still asleep

10:00 AM – On a sales call or standup with my team.

12:00 PM – Favorite Power Lunch spot/meal?

Flying Falafel in San Francisco is really delicious and fast.

7:00 PM –  Finishing up emails for the day, possibly a call with an Australian customer, or trying to finish a deployment of new features.

11:00 PM – Finishing up at the rock climbing gym ready to sleep.

What drink do you need to get through the day and at the end (and how many)?

8 oz americanos is my favorite coffee drink. I can have two and a half cups by I try to keep it at two. In the evening, gin & tonics. Just one.

Most used App/Favorite Instagram Account?

Signal for secure messaging amongst all my friends.

What should everyone try at least once?

Psychedelic mushrooms

Where do you enjoy getting lost?


Primary Location

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