Basic Info

Name:
Amanda Freeman
Contributor Status:
Native AdVice
Initial Contribution Date:
04/24/2019

Career Info

Primary Industry:
Health, Wellness and Fitness
Personal Career Headline:
Founder/CEO, SLT & Co-Founder/CEO, Stretch*d

My Native AdVert

Career Snapshot:

Serial entrepreneur with a focus in the health and wellness space
– Founder & CEO of SLT, a boutique fitness business with 20+ locations in NY, NJ, CT, PA, and MA.
– Co-Founder of Stretch*d, a space to get Stretch*d opened May 2018 in NYC.
– Angel Investor in a variety of early-stage businesses including The Wing, Carbon 38, Female Founders Fund, 305 Fitness, and Cove.
– Member of the Board of Directors of The Freeman Center for Jewish Life at Duke University

Native AdMission Statement (AKA Personal Brand Pitch):

I’m a serial wellness entrepreneur and CEO, angel investor and single mom to 2 young and adorable children.  I’m honest (sometimes too honest), passionate, curious and full of business ideas.  I value experiences and love short stays at amazing hotels.  I enjoy time with family and friends, exercising, pampering, and eating peanut butter, Challah and Matcha Lattes.

My Native AdVice

How did you get into the industry?:

I began my career as a trend forecaster, market researcher and consultant specializing in Generation X & The Millennials.  In 2006, I wrote about a Macrotrend we saw emerging called The Rise of Well-consciousness.  It was the start of the massive wellness movement we’ve seen emerge since.  It was then that I decided to start my first wellness business – Vital Juice.  Vital Juice was a health and wellness daily email that delivered the latest in fitness, nutrition, beauty and wellness to the inboxes of subscribers.

Emerging industry trends?:
Workout Hacks – Busier than ever, people are always looking for shortcuts to a toned body and that will only get more intense in 2019.  Look for short workouts that pack the punch of a traditional workout in a third of the time thanks to the use of technology.  Examples include, Bulletproof Labs’ Cheat Machine and Bone Trainer.
Face fitness – When you think of workouts, you think of your abs, legs, arms, even obliques…but you likely don’t think of your face.  Until next year!  Look for Face GymFaceLove and other facial exercise focused businesses to convince you that you should spend 5 minutes a day massaging your face or buy a face roller or better yet, get a personal trainer for your face.
Recovery – We’ve been addicted to boutique fitness, marathons and Cross Fit for nearly 10 years and our bodies are now in need of some recovery from the wear and tear of our fitness routines and our daily lives of work, stress and travel.  We’re seeing the increased popularity of Cryotherapy, Infrared Sauna, and stretching.
Inspiration for the business idea, and your vision for the Business?:

I started SLT because of my interest in the emerging category of boutique fitness, but my dislike of the options that existed at the time.  I loved the idea of studios that we’re devoted to offering the best version of one workout in a convenient and well-packaged way.  But, I didn’t like the results that the studio options at the time offered.  I wanted “Pilates-like results” in a fun, challenging group setting.  Thus, SLT was born.  My vision for the business has evolved over the years as we’ve grown.  At first, I wanted one studio so that I could do this workout and hoped others would also like it and make it a financial success.  Nearly 8 years into the business, with 23 studios, the vision is bigger and I hope there will eventually be 100 SLTs.

My Native AdVantage

What do you do best?:

Tell the truth.  It’s like I literally have an inability to lie or to hold my tongue.  It’s a curse!

What makes you the best version of yourself?:

 I’m 33% hard work, 33% passion, 33% determination (and 1% self-doubt).

Biggest Success?:

My 2 kids.  I had my daughter on my own at age 39 and my son at 41.  And while I’m not an award winning mother, I’m making it work with the help of others.

Most Challenging Moment?:

Breastfeeding

Favorite Places/Destinations?:

Amangiri is my favorite hotel in the world…and I’m a hotel person.  It’s the perfect combination of awe-inspiring nature and total luxury.  You feel worlds away from your day-to-day.

What Else To Know

Tell Us More:

A Day in My Life:

What are you doing at:

6:00 AM – Hopefully still sleeping, though my kids are often up by now.

10:00 AM – I’m at my desk at work having just finished my oatmeal and Matcha Latte and just gotten through all the emails that piled up overnight. I’m getting to the tasks of the day that require thinking and creativity.

12:00 PM – I’m probably thinking about what I’m going to order for lunch, but I’m postponing it as late as possible. I’ve likely landed on Cava and am coordinating with others in the office that also want it and finding someone who’s willing to go pick it up for us.

7:00 PM – I’m putting my son to sleep with 2 books (Boss Baby is a favorite right now) and a song (You Are My Sunshine) and then I’m spending the next hour hanging with my daughter and trying to get her in bed by 8 PM. I’m probably about to read a few more books and hide in the closet for her to find me.

11:00 PM – I’m asleep if I’m lucky. I like to be turning off my light at 10:30 PM if I can help it.

What should everyone try at least once?

Living in a foreign country. For some it’s a dream and others it’s no fun, but it will push you in ways you’ve never been pushed and open you up to worlds you’ve never known.

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