Basic Info

Name:
Ben Mckean
Contributor Status:
Native AdVice
Initial Contribution Date:
07/09/2015
Primary Location:
New York, NY, USA

Career Info

Primary Industry:
Food & Beverages / Culinary, Technology
Personal Career Headline:
Co-Founder of Hungryroot
Business Description (One-Liner):

Whole Foods Meal Delivery Company.

Experience Timeline:
11-15 years of work experience

My Native AdVert

Career Snapshot:

“Disruptors in the Kitchen”:We’re serial entrepreneurs out to uproot how America eats. With 40 years of culinary, operational and ecommerce experience, we’re finding ways to innovate how vegetables are produced, packaged and delivered. Previously, Ben founded restaurant reservation service Savored, which was acquired by Groupon; Greg founded Long Island Iced Tea brands; and Franklin, of Bravo’s Top Chef Masters, founded The Little Beet. We’ve come together around a shared love of a delicious meal and with the mission to bring vegetables forward to give them the love they deserve.

My Native AdVice

How did you get into the industry?:

When I first graduated from college I worked at Bank of America Merril Lynch working on their client, Open Table. In 2009, I started Savored, a restaurant reservaation service which was then acquired by Groupon in 2012. From there I worked at Groupon before we launched Hungryroot. I have had a passion for food and the tech industry.

Emerging industry trends?:

One of the most recent trends are food products that are built upon direct to consumer relationships. At Hungryroot, we sell directly to our customers. That relationship is extremely valuable when you are building a brand. We are able to learn what our customers are truly looking for in the products they purchase.

Inspiration for the business idea, and your vision for the Business?:

I was sitting down with this woman, she must have been in her 80s and she was running a restaurant in the West Village. She was teary eyed, telling me how my last company, Savored, had kept her restaurant in business, and how her restaurant was the last passion of her life. From then on I was committed to finding a product that has that emotional reaction as well. I don’t think you can get that more than you can in food. Hungryroot’s vision is to change perception of vegetables from something you eat because you feel like you should to something you crave.

What's next for the Business in the near future?:

To launch nationwide this September.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

Greatest success has been getting the incredible people on our team to join our mission and share the same dedication and passion surrounding Hungryroot. Our most difficult is managing early growth.

How do you motivate others?:

Be honest, set goals, provide feedback and have fun.

Career advice to those in your industry?:

Get started!

What Else To Know

Your Business's Motto?:

Rethink vegetables. Our mission is to unleash the flavor of vegetables, bring them to the center of your plate, and make them a craveable meal.

One food and drink on earth, what would you choose?:

Veggie noodles!

What literature is on your bed stand?:

Borrowing Brilliance!

Original Native Society Post

Native AdVice:

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