Happily Ever Borrowed Founder
Brittany Finkle is the founder of Happily Ever Borrowed. Always drawing and designing, she graduated from Cornell University with a degree in Fiber Science & Apparel Design. Over the past 10 years, she’s worked as a merchandiser for top luxury companies such as Ralph Lauren, Hermes & Chanel. She launched Happily Ever Borrowed in 2012 to help women to rent their bridal accessories for their wedding day. Happily Ever Borrowed’s mission is to not only help brides save money, but to also help reduce the waste of the wedding industry. She continues to juggle her work life in the luxury fashion industry with her startup venture.
I’m still hustling and working 2 jobs! I’d love to grow Happily Ever Borrowed and maintain it as my sole role.
Serving over 1000 brides!
How did you get into the industry?
I have three older sisters, and from the age of 12, I was helping to plan their weddings. When I was in college and designing bridal gowns, my one sister asked me to make hers. That was far too much pressure for me, but I offered to help shop with her. When I saw the poor quality and construction of the cheaper gowns, I was horrified. All women deserve to wear quality products on their wedding day. We were also astonished at the high prices of veils, headpieces and jewelry. After spending their entire budget on their dress, most women forget that they need to accessorize as well! This is one of the most common instances where brides exceed their budget. My sisters begged me to find a solution. I let the idea sit for quite a while, but after my 3rd sister got married, the idea started to materialize.
Career advice to those in your industry?
Don’t go for the status quo. We might have been early in starting Happily Ever Borrowed, but brides are coming around to the idea of rental for their wedding. Since we’ve been around so long, we’ve created the reputation for being the premiere and the best. It is hard for new competitors to come in and take that moniker away from us as long as we keep evolving and iterating for our clients.
Any emerging industry trends?
Since we’ve started the brand almost 8 years ago, there has been such a shift in development for the wedding industry. Wedding trends are changing and no longer are women even wanting to have such extravagant events. The focus on sustainability is growing and brides are mindful of waste in the wedding industry. Any company that is focusing on being sustainable and maintaining affordability for brides is winning at the moment.
Ideal experience for a customer/client?
We hope that brides at the end of the day feel beautiful in their accessories and don’t feel guilty about the price! We want our bride’s experience to be stress-free and for them to have a seamless day.
A Day in My Life:
What do you love most about Your City?
I just moved to Portland, Oregon a few months ago and I absolutely love the distance to the outdoors. You can be in the city, to the suburbs, to the forest to the mountain in an instant!
Favorite breakfast meal & restaurant?
As a born and bred New Yorker, a bacon, egg and cheese sandwich from any NYC corner deli is the best way to wake up.
What are you doing at:
6:00 AM – Yoga
10:00 AM – I’m a morning person, so if I need to get a task done, it happens first thing in the AM!
12:00 PM – I’m not a big lunch person so I usually just grab something quick to eat at my desk!
7:00 PM – Eating dinner with the husband. Since we’ve moved, I’ve promised to try and cook more since my husband is usually the one cooking for us!
11:00 PM – I’m in bed by 10 – so hopefully fast asleep.
What drink do you need to get through the day and at the end (and how many)?
1 cup of coffee in the morning is all I need!
Most used App/Favorite Instagram Account?
Down Dog for Yoga
What should everyone try at least once?
Surfing! It’s one of my favorite things to do and I didn’t learn it until I was 30 years old. Anyone can have a great time!
Where do you enjoy getting lost? Europe.
It’s usually where you can find the best hidden gems.