CO-FOUNDERS OF INFLUENSTER (AYDIN ACAR & ELIZABETH SCHERLE)
Online platform that provides product news & expert tips.
Aydin Acar and Elizabeth Scherle are the Co-Founders of Influenster, the product discovery and reviews destination that enables consumers to find new products and get advice to make informed purchases. Influenster’s 1.5MM+members have written over 5MM reviews on over 1MM products, spreading the word over their social media networks.
Under Aydin’s leadership, Influenster has become a data driven, efficient market research platform with a distinct marketplace position. He has built the platform as a hub of consumer activity that collects an average of over 650 data points per member that marketers can activate for insights. Responses to Influenster surveys have held steady at over 82% return due to the gamified elements that drive response rates and eclipse the research industry average. Originally from Istanbul, Turkey, Aydin received his BA in Political Science at Hunter College and MA in Political Science and Masters of Survey Research from the University of Connecticut.
Elizabeth runs the business development and client partnership departments that work with brands like Unilever, P&G, L’Oréal and eBay to conceive and execute review and content generation programs across key consumer verticals. She also manages the social and community teams to best leverage and activate the membership community to become brand ambassadors for clients. Under her leadership, Influenster has grown from one test program in 2010 to over one million products distributed thus far this year. Originally from Henderson, IA, Elizabeth received her B.A. in Marketing from the W.P. Carey School of Business at Arizona State University.
Elizabeth: Discover. Review. Share.
Aydin: Nutella and Laphroaig Scotch, but not necessarily together.
Elizabeth: Grapes (I go through an entire bag a day) and Champagne with Campari with lots of ice.
Elizabeth: Shantaram by Gregory David Roberts. I like to read about people in other cultures, and with this book, India is the next country I want to visit.
Aydin: Hooked: How to Build Habit-Forming Products by Nir Eyal. I prefer non-fiction – business strategy books in particular – that can help me to better challenge my own notions of running a startup.