Basic Info

Lilian Roten
Contributor Status:
Native AdVice
Initial Contribution Date:
Primary Location:
Zürich, Switzerland

Career Info

Primary Industry:
Hotels / Hospitality
Personal Career Headline:
Vice President of Swissôtel Hotels & Resorts
Business Description (One-Liner):


Experience Timeline:
11-15 years of work experience

My Native AdVert

Career Snapshot:

Lilian leads the brand strategy team to create and capture, what is and can be unique about the brand. She is responsible for the company’s long-term strategy and innovation pipeline to support growth, increase developer demand, market share, and grow brand equity. (Read More Here)

What Else To Know

What literature is on your bed stand?:

Lately tons of magazines about fashion and interior design / architecture and here and there a recipe book

Tell Us More:

How important is location selection to the success of your hotels?

Location is very important for our success. Swissôtel properties are conveniently located in the heart of key gateway cities globally, providing guests with the opportunity to access businesses, transportation hubs, top local attractions, and shopping districts. Locally-inspired flair mixed with contemporary Swiss style provide a unique look for each property, attracting both business and leisure travelers who enjoy high-end hotels but prefer fresh innovation to stale pretension. Swissôtel properties are found in over 30 convenient locations around the world.

What qualities make a 5 Star Hotelier?

For me, it is not about being a 1 Star or 5 Star hotelier. A great hotelier embodies authenticity, integrity and commitment, and hires the right people. Swissôtel’s business culture has always been to hire for talent and then train them to develop excellent skills. A great hotelier knows how to look for the best talent out there – and often those individuals might not actually be found in the hospitality sector. Assembling a management team in which the whole is much more than the sum of its parts is key.

Ultimately, we want our colleagues to make our guests happy. At the same time, the Swissôtel team strives to help our colleagues to find their calling, find fulfillment and happiness.

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