Basic Info

Name:
Leonard Steinberg
Contributor Status:
Native AdVice
Initial Contribution Date:
08/30/2014
Primary Location:
New York, NY, USA

Career Info

Primary Industry:
Real Estate
Personal Career Headline:
President of Urban Compass
Business Description (One-Liner):

Real Estate Agency / Technology-driven real estate platform.

Experience Timeline:
31-40 years of work experience

My Native AdVert

Career Snapshot:

Leonard Steinberg embodies the new breed of modern real estate professional who provides substantive knowledge about all aspects of real estate and full-fledged, elegant, and discreet service to sellers, developers, and buyers of New York property with almost two decades of experience.

Leonard’s broad knowledge of the luxury market, consumer and design trends, the properties, and the many criteria involved in the sale or purchase of a property, provides his clients and customers with a service unparalleled in the industry.

As a seller’s broker, Leonard provides a marketing service that is both unique and effective, combining refined selling skills with marketing methods that fully embrace the digital age, enhancing the exposure of the property, and thereby maximizing price. His negotiating skills, while not intimidating, have produced the results that his clients expect. His clientele ranges from first-time sellers to seasoned multiple-dwelling owners of multi-million dollar homes.

As a buyer’s broker, Leonard’s keen eye, listening skills, and attention to detail have kept his customers unquestionably loyal. With eternal patience, he identifies his customers’ specific needs to match them to the best possible property, often identifying opportunities that others were unable to see. His services extend beyond the expected; his level of taste and his understanding of architecture and interior design, along with a broad knowledge of resources, have helped buyers realize their dreams.  (Read More Here)

My Native AdVice

How did you get into the industry?:

I have always been interested in real estate. I started visiting open houses around the age of ten.  I entered brokerage to learn more about New York real estate and stayed.

Emerging industry trends?:

Social media is becoming more important as a subliminal chatter mechanism, fueling the ‘word-of-mouth’ generation. It is also rather messy and over-crowded. Lots of social media is about cheesy fan clubs. I prefer informative social media that exposes property, neighborhoods, data, lifestyle. The industry as a whole is desperate for innovation, and technology will fuel this. Too many tech companies are reliant on eliminating brokers or fleecing them…..the combined efforts of great brokers empowered by great technology is the answer in my humble opinion.

Inspiration for the business idea, and your vision for the Business?:

Urban Compass is a real estate platform that empowers agents and clients to collaborate on a home search that is not only smart, but enjoyable.

What's next for the Business in the near future?:

The future is bright: we will announce shortly that we will be marketing some exceptional iconic new buildings. We are opening new offices on Fifth avenue. We are opening a stunning office uptown. We have some amazing people joining the company. My dream of a real estate company with truly collaborative brokers fueled by great technology looks like it is becoming a reality.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

My biggest success in real estate has been the fact that I am very successful and honest. Few brokers can claim that.

Your most difficult moment at the Business? (and what did you learn?):

As a broker I learn something new every day. Every buyer, seller, developer, renter, building, landlord, transaction is different. They all require a different bespoke approach. The biggest mistake I make as a broker is thinking I can read the mind of a buyer. I can’t. My role is to propose. To provide great information and intelligence.

Career advice to those in your industry?:

Do your homework. Don’t follow the herd. Work hard. Love what you do. Get deep into it. Know your subject better than anyone. Create an authentic brand that is yours.

My Native AdVantage

Motto?:

The harder you work, the luckier you get.

Favorite Places/Destinations?:

Cape Town and Capri

What Else To Know

What literature is on your bed stand?:

Piles of magazines and the Wall Street Journal

Tell Us More:

What drew you to Urban Compass over the rest of the competition?

In Urban Compass I saw the future: while I am far from being technology savvy, I saw how critical good technology was becoming to survive in real estate. Urban compass technology is designed to make brokers and consumers thrive. When good data is translated into intelligence, decision making becomes smarter.

What qualities make a successful broker?

A strong work ethic, being a hard worker, consistency, honesty, compassion, being a great listener, being highly educated taste and trend-wise, navigating complexities with a solution focused mentality.

Favorite architects and buildings?

ANNABELLE SELLDORF, 200 ELEVENTH AVENUE (I am biased: I live there, introduced Annabelle to the developer and sold the entire building). I also love 150 CHARLES STREET (COOK, FOX)…..LEVER HOUSE (Gordon Bunshaft, Natalie de Blois)   ……40 BOND STREET (HERZOG & DE MEURON)….. 152 ELIZABETH STREET (TADO ANDO)

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