Basic Info

Matt Cubbler
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Coaching / Training
Personal Career Headline:
Public Speaker/Inspirational Speaker, Human Performance Expert, Leadership Expert at I Got You

My AdVert

Career Snapshot:

I am a 26 year veteran law enforcement officer – serving as a police officer for 22 years and as a US Federal Air Marshal for four years after “9/11”. Prior to my career in law enforcement, I served in the United States Army for four years on active duty as an intelligence analyst. I am still a police officer today, however, I am also an entrepreneur, inspirational speaker, author, inventor, youth mentor, leadership development expert and the host of the Two Dates and a Dash Podcast.

AdMission Statement (AKA Personal Brand Pitch):

Your life is made up of two dates and a dash: the date you are born and the date that you die. The dash is the life you are blessed to have lived. My entire life has been about living a life of service to others. Anytime anyone has needed me, I always said “ I Got You!” This life of service was born out of being my older brother, Andy’s protector. Andy suffered with a severe stutter and was autistic. Prior to my brother dying in a car accident in 1989, there had never been anyone who called our house and asked him to come out and play or invited him to a party or a sleep over. As far as I knew, I was his best friend and my friends were his only friends. Little did I know that when he attended a camp every summer as a volunteer worker without me – he touched more hearts and impacted more lives than anyone could have imagined. Those people showed up when it mattered most – to pay their respects to Andy at his funeral. There were hundreds and hundreds of strangers at his funeral, but to Andy they were his friends and loved ones who came to tell him that they loved him. After writing my memoir dedicated to my life with my brother entitled “A Brother’s Love: a Memoir” in 2006, I made it my life’s mission to keep Andy’s legacy of love and acceptance alive by sharing his story with anyone who wanted to listen. Today, when I speak on stages, I honor my brother and the life he lived. And when I die, I want to have lived a life like my brother lived his – by Living a Life of Selfless Service Worthy of Remembrance.

My AdVice

How did you get into the industry?:

I became an inspirational speaker after I recognized a need for leadership development in our local school in 2012. After a few years of volunteering my time, I realized that the need was greater than the time I was able to volunteer. This is when I created my inspirational speaking and consulting brand “I Got You” and began focusing my time and energy into mentoring youth, providing leadership skills training and sharing my brother’s story.

Emerging industry trends?:

One of the greatest trends out there helping people in the speaking industry is podcasting. I have seen a significant increase in awareness which in turn created an increase in opportunities thanks to being a guest on many podcasts and starting my own.

Industry opportunities and challenges?:

Personally, I have found the industry to be very congested with speakers trying to share the same knowledge or information, but with their own spin or shtick. For me, I share life experiences, my personal journey after my brother’s death and the life lessons I have learned throughout my military, law enforcement and entrepreneurial journey.

Inspiration for the business idea, and your vision for the Business?:

Everything in my life has been a stepping stone or building block that helped me get to where I am today. My inspiration is, and will always be, my brother. My gift, if you want to call it that, is that I can take myself back to moments in my life and feel the same emotions that I felt way back when and take an audience on that same journey with me. People need to feel something when they listen to an inspirational speaker tell his/her story.

What's next for the Business in the near future?:

Continue to pursue my passion and purpose through growing my speaking business and expanding the reach of my podcast.

Your most difficult moment at the Business? (and what did you learn?):

I have had so many difficult moments as an entrepreneur, but specifically in the speaking business I have had only a few. Most of my difficult moments were self-generated. I am a driven person and usually subscribe to the theory that I can out-work anyone to accomplish my goals. In the speaking industry, it’s more about patience and building a brand vs. sheer effort and tenacity. I have had to learn to embrace the difference.

Ideal experience for a customer/client?:

I prefer to speak to youth based groups/organizations, faith based groups/organizations and civic groups/organizations.

How do you motivate others?:

I don’t motivate. I inspire. I believe motivation is fleeting if it isn’t self-generated. Inspiration starts in the heart. If done properly, it can create long and lasting change.

Career advice to those in your industry?:

Stop being fake. This industry is littered with snake oil salesmen and those who prey on the weak or those desperate for answers.

My AdVantage

What do you do best?:

I am an expert in human behavior and body language. This allows me to be a more effective communicator.

What makes you the best version of yourself?:

When I always lead with my heart.

What are your aspirations? (Personal and Business):

I want to never be forgotten. I want a legacy that will withstand the test of time.

Biggest Success?:

Personally, Writing my memoir and receiving my first 2 patents. In life, when I help kids find their passion and purpose.

Most Challenging Moment?:

13 year depression after my brother died.


“I Got You”.

Favorite People/Role Models?:

My mother and my brother. And Jesus.

Favorite Places/Destinations?:

Favorite place is anywhere that there is a beach.

Current Passions?:

Helping kids

What Else To Know

Tell Us More:

My Daily Thoughts:

I wake up each day and do the same process – I look in the mirror and ask myself “How will you change the world today?”

A Day in My Life:

Up at 5am, go to the gym, go to work as a cop till 5pm, go to work at my business rehabbing people who suffer from neurological/neuromuscular injury or disease, come home, eat, do podcast and then relax from 8:30-10pm with my family. Bed at 10pm.

What drink do you need to get through the day and at the end (and how many)? Coffee – lots of coffee.

Most used App/Favorite Instagram Account? Love Barstool Sports.

What should everyone try at least once? To be a leader

Where do you enjoy getting lost? In my thoughts on a beach at sunrise.

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