Basic Info

Persia Lawson
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Coaching / Training, Health, Wellness and Fitness
Personal Career Headline:
Author, Speaker + Love Coach

My AdVert

Career Snapshot:

I’m Persia – an Author, Speaker + Love Coach passionate about helping women get (and sustain) healthy, soulful, lasting relationships in the chaos of the modern dating world.

Having once been a serial cheater and obsessive love addict, I’m proud to now be in a great relationship that inspires and challenges me daily (and isn’t the least bit boring, as I always feared a ‘healthy’ relationship would be).

So, if you find yourself heartbroken, struggle with intimacy, self-sabotage + picking unavailable lovers – or are completely overwhelmed by the online dating scene – you’re in the right place.

Through Addictive Daughter – a movement I set up with a friend to help millennials cure their ‘quarter-life crisis’ (which has featured in Vogue, Cosmopolitan + The Sunday Times), our book The Inner Fix (deemed “the self-help book for the millennial generation”) and my coaching programs, videos + blog posts, I’ve spent the last 7 years dedicated to helping people like you lead happier, more fulfilling lives.

Unexpectedly, a few months after our book came out, my friend and I both felt called to step back from Addictive Daughter and pursue our own individual passions in work.

I instantly knew that for me, that would be love and relationships – the area where I’ve struggled the most, but also where I’ve experienced the biggest transformation.

AdMission Statement (AKA Personal Brand Pitch):

I’m an author, speaker and ‘one of the UK’s most successful love coaches’ – according to The Times magazine. Having once been a serial cheater and obsessive love addict, I’m super proud to now be in a healthy, committed relationship with my fiancé Joe, and I’m passionate about helping millennial women achieve the same in their own love lives via my books, talks, workshops, podcast and my digital coaching programGet Your Soulmate’.

My core message is that, in order to find real love in the superficial world we’re living in, we need to stop looking outside of ourselves for the partner we want to get, and start looking inside of ourselves for the partner we want to be.

Trained in cognitive behavioural therapy, reiki and addiction studies, I’m honoured to have supported thousands of women (including some well-known celebrities) in radically transforming all aspects of their lives, and delighted to have been deemed an “irreverent British guru” by Marie Claire magazine and “refreshingly honest, raw and relatable” by Sadie Frost.

My work has been featured in Vogue, Cosmopolitan, Women’s Health, Psychologies mag, The Telegraph, You magazine, The Daily Mail, OK magazine, Channel 5 news, The BBC and The Evening Standard, as well as in a documentary alongside Russell Brand. I also regularly write and consult for online dating platform eharmony.

My AdVantage

What do you do best?:

Sharing spiritual and insightful lessons on romantic love in a highly relatable and entertaining way.

What makes you the best version of yourself?:

I’m extremely open – I’m often told how relatable and raw I am, and that I’m exactly the same in person as I am in my work. It’s my belief that if I’m asking you to open up to me about your deepest fear, issues and dreams then I better put my money where my mouth is and share my own first!

What are your aspirations? (Personal and Business):

To be the most loving, generous and fun version of myself in both my personal and business lives. My deepest desire is to leave this world having helped transform millions of love lives for the better across the globe.

Biggest Success?:

Getting engaged to my soulmate. It took a hell of a lot to get me to this point, let me tell you!

Most Challenging Moment?:

Walking away from a successful business (and TV show!) when my business partner and I knew in our hearts that it was the right thing to do.


Surrender to the mad festival of life and love and let her take you wherever she wants to take you.

Favorite People/Role Models?:

Entrepreneur Marie Forleo has such a brilliant work ethic and treats everyone she meets with some love and generosity.

My fiancé Joe is the best people person I’ve ever met, and has taught me what real love is.

Favorite Places/Destinations?:

Pretty much every festival! I also adore Costa Rica, India and Nepal – oh and Italy and Cornwall!

Favorite Products/Objects?:

My ukulele, my artogi yoga mat, my antique writing desk.

Current Passions?:

Writing songs with Joe for all our friends who are getting married, and walking Joe’s parents’ cockapoos in their woods at home. I’m obsessed with nature and am so much happier when I’m surrounded by it!

What Else To Know

My Goal of the Day:

To be as present as possible and enjoy as much of it as I possibly can.

My Thought of the Day:

This may well be my last day on earth, so I better make the most of it!

My Action of the Day:

Get myself to the countryside so I can snuggle with the dogs in front of a fire!

My Deed of the Day:

Tell the waiter at the restaurant I’m sitting at what a wonderful job they are doing today.

My Tip of the Day:

Treat everyone you come in to contact with like you’re overjoyed to connect with them. Good vibes cost nothing!

My Pic of the Day:
Tell Us More:

My Pic of the Day: Joe and I kissing on our one year anniversary at Wilderness Festival, where we met.

How did you get into the industry?

As I share in my book The Inner Fix, my parents were active drug addicts until I was about sixteen.

Whilst I was so grateful when they both got sober, I’d spent the majority of my life constantly surrounded by drama and chaos, so when that suddenly disappeared I went looking for it in my love life instead. 

I was so terrified of being hurt like I had been growing up that I’d sabotage any chance of a happy relationship – either by cheating on the nice boyfriends I had, or going out with dysfunctional ‘bad boys’ so that I’d never have to risk real intimacy or commitment.

This pattern continued well in to my twenties – fuelled further by the rise of the ‘swipe’ culture of social media and online dating apps that made it easier and more tempting to ‘play away’, and harder and less desirable to try and maintain a steady, long-term relationship. 

My rock bottom moment came in 2010 when I found myself working as a hostess in a London strip club, where I was sexually assaulted.

Following this incident, I put on two stone whilst on an acting job in Shanghai, prompting my concerned dad to take me away to a health retreat in Thailand. Whilst there, he gave me some profound advice: 

Focus on the insides and the outsides will take care of themselves.

Here began my spiritual journey into healing the real root of all my romantic dilemmas my relationship with myself.

LONG story short, two painful yet enlightening break-ups (and a whole lot of therapy) later, I found myself training as a life coach and setting up a positive lifestyle movement called ‘Addictive Daughter’ with my friend to help those struggling through a ‘quarter-life crisis’. 

However, despite landing a book deal something in me knew I still had a lot of growing to do – particularly in my love life. 

As I was working on the first draft of The Inner Fix in mid-2015, I’d been single for a year and a half (a long time for me).

During this writing period, I spent every morning meditating, journaling and getting connected through music to help heal my issues around my love life – as well as to prepare me to receive the loving, soulful relationship I’d always dreamed of having, but feared I’d never be able to sustain. 

These daily rituals also inspired me to share my desire to meet my ‘Twin Flame’ in the ‘Love’ chapter of The Inner Fix – a spiritual concept describing a special soul connection between two people who often experience ‘love at first sight,’ and commit to growing together in friendship + intimacy as a couple.   

Two days after writing those words, I met my Twin Flame in a secret rave at Wilderness festival in Oxfordshire – and it was very much love at first sight.

Joey Wilderness (as my friends nick-named him) was good-looking, fun, kind, emotionally available, had a great job that he loved, wanted the same things I did in a relationship (and most importantly, was a dinosaur fanatic like me).

Yes, he had a past, but was working through his stuff in his own way. Although this may have looked like a dream come true to most, in those first few months of dating there was a very real battle between my heart and my head, which tried to talk me out of the relationship in any way it could.

It all just seemed too easy – all my love stories had begun with lots of challenges, obstacles and drama. Plus, I think a lot of me still didn’t really believe I was deserving of a good man – or relationship, given my past. 

But, I practiced what I’d been preaching whilst writing The Inner Fix, quietened my mind with a lot of music and meditation, and slowly began to see that this was the right person for me.

Very soon, I found myself in the best relationship of my life by far. It’s not what I thought it would look like, but it feels better than I ever imagined it could.

As a result, I’m far more available, giving and successful in every other area of my life too, because I’m not wasting time and energy obsessing over someone who’ll never be able to give me what I want, or hurting someone because I know I’ll never be able to give them what they want.

Unexpectedly, a few months after our book came out, my friend and I both felt called to step back from Addictive Daughter and pursue our own individual passions in work.

I instantly knew that for me, that would be love and relationships – the area where I’ve struggled the most, but also where I’ve experienced the biggest transformation.

And the proof’s in the pudding – Joe and I recently got engaged! This really is a huge achievement for a former commitment-phobe like yours truly 😉

Our love story (as well as those of many of my clients) has shown me that it really is possibly to find real, lasting love in the chaos of the modern dating world – so long as you’re committed to doing the necessary work to heal the issues that are blocking you from such a relationship.

Any emerging industry trends? 

Many people are growing tired of the superficiality of the online dating world and are looking to meet and connect with potential partners in real life situations – which I’m a huge advocate of; we managed to meet IRL for the majority of humanity, so why should that have to stop now?!

Any industry opportunities or challenges? 

Opportunities – because people are more interested in meeting IRL, there’s definitely been a move towards taking up new hobbies, which is kind of a win-win!

Challenges – in all honesty, it’s our addiction to our bloody phone which can sabotage our real life connections with people, as well as keep us in the mindset that the grass is always greener elsewhere; real commitment is only possible when you realise that the grass is greenest where you water it.

Inspiration for the business idea, and your vision for the Business?

Having as an epic and romantic a love story as I’ve had with Joe made me really inspired to help other women create their own love stories. I didn’t get the relationship I did by sitting around and lamenting why I kept attracting emotionally unavailable bad boys; I took responsibility and massive action to heal the issues in my love life, and that created the space for a far better love story to be created for me by the magical, mystical gods of romance (and timing – Joe and I met because I happened to be standing in front of him in a crowd of thousands at a secret rave in a hidden valley at Wilderness festival).

Storytelling has always been important to me (I’m a former actress), so in the future I’m really excited to share some of my client’s amazing love stories in a new book I’m working on.

What’s next for the Business in the near future? 

I’m currently training as a wedding celebrant, planning mine & Joe’s festival wedding, working on my new book (and a soundtrack to it of my own original music), speaking at lots of events, taking on new 1:1 clients and I’m also moving in to sharing my work in more depth on radio and TV – watch this space!

Your key initiatives for the success of the Business? 

Working with a coach or doing digital courses to help me improve my services and my brand has been hugely rewarding and transformational for the business. I’m about to start working 1:1 with a new coach and manager, which I’m really excited about.

Your most difficult moment at the Business? (and what did you learn?)

The numbers side of things! I’m a creative through and through, so learning about management, cash flow and all things accounting has been a big challenge, but I’m getting better every day.

Ideal experience for a customer/client?

It’s that they feel really seen, heard and supported by me. Each client is unique in their own way, so whilst I do do have a structured program, the way I take each client through it varies depending on their specific context, issues and goals.

How do you motivate others?

It’s to make them believe a thriving love life really is possible for them. I’m a natural born encourager and have always seen the potential in people, and I love supporting them along the journey to reaching it.

Career advice to those in your industry? 

You have to be really clear on your message, as well as your reason for doing this work. Your passion for has to be felt through every element of your work. And most importantly, you have to have a proven track record for getting people the results you say you can help them achieve!

A Day in My Life:

What do you love most about Your City?

How much variety London has.

Favorite breakfast meal & restaurant?

The Wolsely – avocado and scrambled eggs on rye bread

What are you doing at:

6:00 AM – meditating

10:00 AM – yoga

12:00 PM – Favorite Lunch spot/meal?

Paradise Plantbased in Kensal Rise – chickpea omlette

7:00 PM dinner with Joe/ friends

11:00 PM watching Netflix with Joe in bed

What drink do you need to get through the day and at the end (and how many)?

1-2 coffees!

I love a glass of Pinot Noir on occasion

Most used App/Favorite Instagram Account?

Marco Polo walkie talkie app to stay in contact with friends in other timezones

Insta – my friend Megan Rose Lane. She’s hilarious.

What should everyone try at least once?

Going to a festival with their partner (and no one else – they can be bloody romantic!)

Where do you enjoy getting lost?

Anywhere I’m travelling (as long as I’m not on my own or it can go very wrong!)

What Else to Know?

Read my free ebook ‘7 Steps To Finding Real, Lasting Love in a Superficial World’:

There’s A LOT of great resources and insights in there!

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