Basic Info

Peter Noble Darrow
Contributor Status:
Initial Contribution Date:

Career Info

Primary Industry:
Coaching / Training, Entrepreneurship, Writing
Personal Career Headline:
Author & Motivational Speaker

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Career Snapshot:

Peter Darrow is a millennial, a native New Yorker, an entrepreneur, and an expert at learning from his mistakes. He earned a bachelor’s degree in psychology and philosophy from the University of Miami in South Florida. After college, Peter earned an MBA in entrepreneurship from Babson College in 2014. The following year, in honor of his Dad, he founded Darrow’s Farm Fresh in Union Square, a farm-to-table restaurant that focused on healthy and fresh dishes, juices on tap, and smoothies. While in operation, Darrow’s Farm Fresh received positive press including articles in Well and Good, AM New York, Sideways NYC, and Total Food Service. He recently founded a new company, Veggie Dust, the first ever vegetable seasoning for kids. A health and wellness entrepreneur with a passion for helping people, Peter wants to encourage others to break free from limiting beliefs and outdated values so that together his generation can create a happier, healthier, more beneficial society.

AdMission Statement (AKA Personal Brand Pitch):

My goal is to empower and inspire other young people to find their true inner happiness, and live more authentic, meaningful lives. In my book “Wise Millennial: A Field Guide to Thriving in Modern Life” (self-help/memoir, 2019), I discuss the importance of detaching ourselves from the messed up values we downloaded from society and our parents, and developing a healthy, strong ‘sense of self’.

My AdVantage

What do you do best?:

I always try to understand and articulate the human experience, as I know it.

What makes you the best version of yourself?:

Being surrounded by supportive, positive people who always push me, and are unafraid to challenge me.

Biggest Success?:

Still in the process. Ask me in twenty years.


I’d rather beg for forgiveness, than ask for permission.

Favorite People/Role Models?:

Simon Sinek, Derek Jeter

Favorite Places/Destinations?:


Current Passions?:

Meditation. Fitness. Eating Well. Anything in health and wellness.

What Else To Know

My Pic of the Day:
Tell Us More:

How did you get into the industry?

I’ve always been passionate about health and wellness. After earning my MBA from Babson College in entrepreneurship, I opened a large farm-to-table restaurant in Union Square, Manhattan (in part in honor of my late father, Peter V. Darrow, who passed away from myeloma cancer in 2013). Through my hospitality experience, I partnered with a lot of different wellness companies.

Any emerging industry trends?

I think millennials are tired of being told “this is how it’s been done”. They love to challenge the status quo and ask “Why?”. This can sometimes be confused by older generation as arrogance or entitlement, but it’s simply born out of a desire to make things better and more efficient.

Any industry opportunities or challenges?

Social media makes it really hard to discern truthful information. It also makes it increasingly difficult to distinguish yourself from all of the “noise”. Too many fake “experts”, too many illusions of success without any track record to back it up. It makes it very hard to get your message across.

Inspiration for the business idea, and your vision for the Business?

My journey stems from being on “both sides of the fence”. I know what it feels like to “have it all” and be on top of the world, living out your “dream”, and then quickly feeling like everything is being ripped from underneath you and falling without any end in sight. It’s from these contrasting, difficult experiences, that I wrote the book. My vision is to build a platform to engage millennials and young adults in difficult and thoughtful conversation.

Your most difficult moment at the Business?

Writing a book (and being an entrepreneur generally) is a tedious process, filled with many unknowns. No one is there to do it for you; you have to provide your own answers to your own questions by being extremely resourceful. For me, writing was a very emotionally draining process. Many of the stories I tell (such as the day I lost my father) require re-hashing old memories and reliving them, in order to most accurately describe them to the reader. It’s exhausting.

Ideal experience for a customer/client?

I hope that readers will walk away feeling empowered, connected, and with a greater sense of self-esteem and self-confidence.

How do you motivate others?

Lead by example. Don’t your actions on what other people think, or worry about being judged. Hold yourself to a higher personal standard, regardless of how it may be perceived or whether anyone will notice.

Career advice to those in your industry?

Don’t be afraid to be bold. You create your own reality, so take ownership of all your wins (and failures!).

My Daily Thoughts:

Goal of the Day: Do something to advance myself.

Thought of the Day: Be kind to myself, and others.

Action of the Day: Sweat.

Deed of the Day: Offer support to someone you know.

Tip of the Day: Frozen fruit is a great alternative to ice cream.

A Day in My Life:

What do you love most about Your City?

Waking up and not knowing what the day will bring me, good, bad, or indifferent.

Favorite breakfast meal & restaurant?

Eggs, avocado, banana. I try to eat in as much as I can.

What are you doing at:

6:00 AM – sleeping or checking email on my phone in bed

10:00 AM at my computer or desk

12:00 PM – Favorite Lunch spot/meal?

Whole foods salad bar

7:00 PM date night

11:00 PM still on a date? Or catching up on political news.

What drink do you need to get through the day and at the end (and how many)?

Vegan protein.

Most used App/Favorite Instagram Account?

I try not to get lost in social media.

What should everyone try at least once?

Bungee jumping

Where do you enjoy getting lost?

Exotic faraway destinations


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