Global Brand Leader for St. Regis Hotels & Resorts, The Luxury Collection & W Hotels Worldwide
Paul James is the Global Brand Leader for St. Regis Hotels & Resorts, the legendary hotel brand which combines classic sophistication with a modern sensibility, offering an uncompromising level of bespoke service in all the best addresses around the world; The Luxury Collection, a glittering ensemble of one-of-a-kind hotels and resorts providing unique, authentic experiences that evoke lasting, treasured memories designed for the global explorer; and W Hotels Worldwide, the global design powerhouse and industry innovator. In this role, James applies his more than 20 years of experience in hospitality to these three luxury brands under the Starwood Hotels & Resorts umbrella.
The autobiography of Henry Blofeld (legendary cricket commentator) and Bone Clocks by David Mitchell
Today, cohesive design is as important as running water and wifi. This generation of luxury travelers is savvier than ever before; they understand nods, nuances and design references. Whether we are openings a new W hotel in Bogota, converting a Luxury Collection palace in Vienna or restoring the St. Regis flagship in New York, we work with acclaimed architects, interior designers and local artisans to bring each luxury brand to life in a way that blends seamlessly into the destination.
How important is location selection to the success of your hotels?
Location is so important that we aim for each St. Regis to be “the best address” in the 30 destinations we have hotels around the world. For Starwood, it is about thoughtfully building our portfolio in the right market, at the right time and with the right teams. We are developing hotels in destinations off the traditional luxury grid where we know today’s global travelers are visiting for business and leisure, but we are also excited about projects in iconic cities that will bring W to Beijing, The Luxury Collection to Milan and St. Regis to Istanbul.
What qualities make a 5 Star Hotelier?
A passionate and enquiring mind.
Appointed Global Brand Leader in 2008 for St. Regis and The Luxury Collection, and added W Hotels to his purview in 2012, James is responsible for providing the overall strategic and creative direction for all three brands by leading the development of marketing, guest experience and communications programs and providing support for their strategic global development and portfolio growth.
James has been instrumental in creating a long-term strategy of meaningful growth both domestically and internationally for St. Regis, The Luxury Collection and W Hotels as they branch out in the world’s most enviable destinations. Starwood’s luxury portfolio is slated to reach 200 hotels and resorts by end of 2016.
Before his appointment as Global Brand Leader for Starwood’s luxury brands, James served as Starwood’s Regional Director of Sales & Marketing, NW Europe. In that role, he was in charge of the sales and marketing teams for 35 hotels in nine countries across seven brands.