Basic Info

Ruth Soukup
Contributor Status:
Native AdVantage
Initial Contribution Date:
Primary Location:
Punta Gorda, FL, USA

Career Info

Primary Industry:
Entrepreneurship, Writing
Personal Career Headline:
Business Description (One-Liner):

Popular lifestyle blog.

More Career Details:
Experience Timeline:
6-10 years of work experience

My Native AdVert

Career Snapshot:

Ruth Soukup is a blogger, author, and entrepreneur, as well as the New York Times bestselling author of Living Well Spending Less: 12 Secrets of the Good Life.  Through her popular lifestyle blog,, she encourages more than a million monthly readers to follow their dreams and reach their goals, sharing easy-to-implement tips and strategies for saving time and money while focusing on the things that matter most.  Ruth is also the founder of the Living Well Planner™, and the founder of Elite Blog Academy. She lives in Florida with her husband Chuck and two daughters, Maggie and Annie.

My Native AdVantage

What do you do best?:

I’m really good at taking complicated concepts and an overwhelming amount of information and breaking it down into a sequential, step-by-step process that anyone can understand.

What makes you the best version of yourself?:

I never stop learning and I’m not afraid to fail.

I’ll never stop learning….or failing.  It’s not how many times you fail, it’s how many times you keep getting up.  Every time I make a mistake, I learn a valuable lesson, and those valuable lessons are what usually results in the biggest successes.

What are your aspirations? (Personal and Business):

Personal: I would love, love, love to take my kids out of school & just go explore the world for a couple of years—first all fifty states, then all 7 continents.  They’re almost old enough now, so it is just a matter of time!

Business: I want to get my business to a point at which 95% of my day is spent doing those tasks I love the most—writing, problem solving, & strategizing—while the other stuff gets done because of the systems and people I’ve put in place.  I want my company to be the best in the world at providing practical solutions to everyday overwhelm, and that needs to start with my own workday.

Most Challenging Moment?:

I have a really hard time saying no, and I tend to take criticism really personally.  I want to make people happy, and it really bothers me when I can’t.


I have a really hard time saying no, and I tend to take criticism really personally.  I want to make people happy, and it really bothers me when I can’t.

Favorite People/Role Models?:

My kids & my husband.  My kids introduced me to a love I never even knew existed before.  I often say that I love my husband with all my heart, but kids ARE my heart. My husband is my very best friend and the only one in the whole world who can provide the counterbalance to my personality.

Favorite Places/Destinations?:

My best friend Edie’s back porch, overlooking Cherokee Lake in East Tennessee.

The Pacific Northwest where I grew up, especially anywhere with a view of Puget Sound or the Cascades.

The Great Barrier Reef

Favorite Products/Objects?:

I’m pretty minimalist with most stuff and I don’t get too attached, but if I were stuck on a desert island and I could only bring three things, I think they would be my Living Well Planner, my Keurig coffee maker, and my Bobbi Brown makeup.

Current Passions?:

I’ve been trying desperately to garden for five years now, and so far the only thing I’ve managed to grow well are tomatoes and peppers. This year I decided to just stick with what I’m good at, and now my entire garden is full of nothing but tomatoes and peppers.  So I guess you could say I am passionate about tomatoes and pepper.

I also love to travel and am constantly dreaming about where my next trip might be.  I’m hoping Ireland.

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