Basic Info

Tony Horton
Contributor Status:
Initial Contribution Date:
Primary Location:
Los Angeles, CA, USA

Career Info

Primary Industry:
Health, Wellness and Fitness
Personal Career Headline:
Celebrity Trainer & Founder of P90X
Business Description (One-Liner):

Home Exercise Regimen and Program.

More Career Details:
Experience Timeline:
21-30 years of work experience

My AdVert

Career Snapshot:

Tony Horton is the master behind the best-selling fitness series: P90X®, P90X2®, 10-Minute Trainer®, his latest 30-minute dynamo P90X3® and the brand new “X” series prequel; P90. Tony is a word-class motivational speaker and author of the top selling books “Bring It,” “Crush It,” and the incredibly motivating “The Big Picture.” He has appeared on countless television and radio programs as a fitness and lifestyle expert and is sought after to appear at Fortune 500 corporate events, health and wellness expos, universities and over 40 military bases throughout the world.

For the past 25 years, Tony has used his unique brand of humor to change the lives of over 8 million people through his powerful fusion of motivation, physical exercise, nutrition and discipline. From world class athletes, pro sports teams, congressmen, celebrities and the U.S Military, to corporate executives, couch potatoes and busy moms and dads alike, Tony has what it takes to reach and teach them all. Tony believes that real and lasting change can happen when we commit to health as a lifestyle. Exercise, whole foods, and the right mindset with a focus on “doing your best and forgetting the rest” is Tony’s formula that leads to a vibrant, productive and full life.

My AdVice

How did you get into the industry?:

By accident. I started training my boss Harlan Goodman in the early 90s before we both went to work in the morning. He introduced me to Tom Petty a year later. The rest is history.

Emerging industry trends?:

The “Industry” is typically all over the map. Most often it’s behind by a year or two. Collegiate and professional athletes and their trainers set the standard for state of the art training. I’m focusing much more on speed, balance and flexibility, and less on cardiovascular training and spot training body parts.

Inspiration for the business idea, and your vision for the Business?:

A few years earlier I developed a program called Power90. P90X was the harder, more extreme, advanced version of Power90.

What's next for the Business in the near future?:

To open a private gym in a secret location, develop a fitness program for vets and wounded warriors.

Your key initiatives for the success of the Business? Greatest Accomplishment?:

I started with infomercials. From there we’ve expanded to direct marketing through Team Beachbody, social media, YouTube and good old fashion word of mouth.

My greatest success is that I’m still in the fitness game after 15 years. A lot of my peers are gone. The P90X brand is world wide and continues to grow.

Your most difficult moment at the Business? (and what did you learn?):

There wasn’t one difficult moment. There were hundreds of them, and they keep coming. You work hard, fall down, get up, and keep working hard.

How do you motivate others?:

Dash expectations, focus on showing up and being present, don’t be attached to the outcome, and be patient.

Career advice to those in your industry?:

Learn as you fail. You will fail a lot, so when you do, try something new. Repeat.

My AdVantage


Do Your Best And Forget The Rest.  Have A Plan – Find Your Purpose & Stay Accountable to others who want to live large too.

Favorite People/Role Models?:

Carl Daikeler – CEO of Beachbody — Shawna Branon (soon to be Shawna Horton) my betrothed and much better half.

Favorite Places/Destinations?:

Tokyo, Paris, Florence.

Current Passions?:

Skiing deep fluffy pow.

What Else To Know

Tell Us More:

Daily workout regime:

I don’t have  the same daily workout regime. No two workouts look exactly the same. The pace, reps, sets, intensity, weights, resistance, range of motion, sequences, etc., change every day.

Original Post


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